About stORytime Community Logos
The stORytime logo was created in close collaboration with education and community partners and families in our five focus communities:
- Malheur County
- Confederated Tribes of the Grand Ronde
- South Coast
- The Klamath Tribes
- East Multnomah County
The logo focuses on storytime, which encompasses activities in addition to reading, that families can do throughout the course of their day to help build a child’s vocabulary and reading readiness. Both the name and the tagline translate well into multiple languages and the notion of storytelling is a central part of many cultures represented in the state. The colors in the logo were determined in part by asking families what colors they associated with family, fun, adventure etc., and in part by looking at colors represented in hundreds of culturally specific logos for existing projects/initiatives to determine common colors that would likely resonate widely.
To localize the initiative for each of our focus communities, we also created customized logos, changing the “O” in stORytime to an image that represents each, both culturally and geographically. Each logo also includes a unique design element to symbolize success, accomplishment and forward motion. A specific object breaking through the “O” achieves this visually.
The statewide logo places Oregon directly in the center of the brand, both by distinguishing the “OR” in stORytime, as well as featuring an image of a mountain with a flag planted at the top.
Malheur Butte, located in the Ontario-Vale region, is featured, along with rich fields to highlight the important and historical role agriculture has played in this community.
CONFEDERATED TRIBES OF THE GRAND RONDE
This logo features Spirit Mountain, a sacred and historical site for the Confederated Tribes of the Grand Ronde, and includes trees inspired by Willamina’s history as a timber town.
The Cape Arago Lighthouse, an iconic landmark for this region, is featured, along with trees to represent the forests that line the Oregon coast.
EAST MULTNOMAH COUNTY
Mt. Hood, the region’s prominent backdrop, is featured, along with a variety of flowers that are both common to the area and represent the cultural diversity within East Multnomah County.
THE KLAMATH TRIBES
Crater Lake, the deepest lake in America, is an important icon for the Klamath Tribes, who have passed down stories about its history for generations.